New operator partnerships and cross-selling products and services have helped the company expand. The review reports that in recent years Playtech licensed five to ten new operators each year.
Acquisitions have also played a part in Playtech's growth strategy. The review names several studios acquired by the company that later developed games for it: Ash Gaming, Vikings, Psiclone Games, Quickspin, Eyecon, GECO Gaming, Rarestone Gaming and Sunfox Games.
Values and Responsible Play
Playtech describes responsible gaming as a core company value. Its quoted official statement says it aims to operate and develop products in ways that address crime, promote fair and open gambling, and protect young people and other vulnerable people from harm or exploitation.
Playtech acquired BetBuddy in 2017 as part of this effort. BetBuddy uses technology to identify patterns that may indicate gambling problems, enabling operators to contact players considered at risk and offer help managing their online play.
Playtech says it takes threats to its reputation and the wider gaming industry seriously. Its stated steps to tackle corruption, money laundering and bribery include ongoing staff training and cooperation with groups such as the Gambling Anti-Money Laundering Group (GAMLG).
Online gaming can put users at risk of data breaches, a concern the company acknowledges. Playtech has built privacy safeguards into its platforms to help protect transactions.
Playtech Games
Playtech is well known for its games, and its Playtech One platform is designed to provide a consistent experience on computers, smartphones and other mobile devices. Players can use a single account and payment method across devices, making it easier to access games away from a computer.
Alongside its online products, Playtech supplies systems to land-based casinos around the world. Operators using its software can offer more than 40,000 gaming terminals globally.
The review outlines four principles that shape the development of new games:
- Signature: a platform's distinctive style
- Reach: a game's potential acceptance in its market
- Reliable, dependable performance
- Value for both the operator and player
Playtech's games and services cover several categories:
Casino:
- Top Gun
- Ace Ventura Pet Detective
- Beach Life
- American Dad
- Superman Man of Steel
Virtual Sports:
- Basketball
- Tennis
- Soccer
- Horseracing
Sports:
The review says Playtech over-the-counter betting systems operate in more than 24 territories worldwide, including Greece, Spain and the United Kingdom. It also reports that the company supplies numbers betting through self-service terminals at stadiums around the world.
Poker:
Playtech's poker client lets licensees create customised poker rooms and games. The listed options include:
- Texas Hold ‘em
- Omaha
- Omaha High/Low
- 6-Plus
Live Dealer:
- Blackjack
- Baccarat
- Roulette
- Casino Hold ‘em
Bingo:
The review describes Playtech's bingo network as the largest of its kind, with more than 100 established brands and over 100,000 players served daily. Named Playtech Bingo Network partners include:
- Ladbrokes
- Bet 365
- Coral
- Sky
- William Hill
Lottery:
Playtech works with lottery operators in several key markets and belongs to industry associations. The review identifies it as a European Lotteries Association Platinum Partner and an Associate Member of the World Lottery Association (WLA), which serves as a standards body for state-sanctioned lotteries.
Pros and Cons
Advantages
- A broad game catalogue
- Presence across many jurisdictions
- Consistent play across platforms
Disadvantages
- Does not accept players from many countries, including the U.S.
- Limited variety among table games
- Some licensees have been identified as rogue casinos
Conclusion
Playtech pairs a broad game selection with technology built for multiple platforms, and is described as an industry leader. Its catalogue may suit players looking for different game types across devices. However, a provider's reputation does not confirm that any specific casino is available or authorized in Canada.
