The company names innovation and responsible gambling among its priorities. Its regulatory history has included licences from authorities in the UK, Malta and Alderney. Neo Games is also involved with international lottery organisations: the WLA (World Lottery Association), CIBELAE (Ibero-American Association) and APLA (Asia Pacific Lotteries Association). For years, lotteries were its core business; more recently, it has expanded into slots. Those games are not yet world-class, though the newer category may still develop.
Games
Neo Games offers well over 100 titles across lottery games, instant wins, bingo and slot machines. It is not a full casino catalogue, but its range caters to players interested in slots, scratchcards and lottery formats. Lottery games are the most developed part of the collection, reflecting the studio’s established standing in iLottery. Its slots include Adventure Jack, AstroDice and Reel Bandits. These games are available through a broad range of casinos and are designed for mobile play. The expanding catalogue also reflects the developer’s focus on emerging gaming technology and mobile trends.
Neo Games began with a dedicated focus on iLottery, and the expanding portfolio has brought its NeoSphere developer platform to prominence. The platform combines the company’s scratchcards, bingo and slots with table games from providers such as NetEnt and Amaya Gaming. It brings content from several studios together with a player management system described as reliable and stable. This business-to-business platform generates most of Neo Games’ revenue. Its international customer base is served in 12 languages, with offices around the world. Lottery and scratchcard products have also extended beyond iGaming, as online media companies have licensed games for their own platforms.
Pros and Cons
Advantages
- Specialises in online lottery games
- Created its own NeoSphere platform
- Works with customers worldwide
Disadvantages
- Portfolio focuses on lottery games and scratchcards
- No in-house collection of table games
Conclusion
Neo Games may be less visible to players than casino brands, but its behind-the-scenes products have reached a large audience. Players may have come across its scratchcards on major sites such as Bet365. The review also reports the company’s claim that more than one billion scratch cards were sold online in 2008, illustrating the scale of its reach. Its focus on lottery games and scratchcards has helped establish the studio as a leading supplier in these areas.
NeoSphere combines the studio’s games with content from other major providers, bringing together a varied catalogue of distinctive themes and designs. Neo Games has built a strong position in online lottery and instant-win games, while its newer platform and slot offerings show an effort to broaden its business. Growth in these categories will influence the direction of its portfolio.
