In 2012, Bally Technologies became the first company licensed by the Nevada Gaming Commission as both a gaming manufacturer and service provider. The next year, it partnered with Amaya Gaming on an online poker site. Scientific Games acquired the company in 2014. Bally, Shufflemaster and WMS Games are among the companies under the SG umbrella.
The company says it designs games for fair play. Its online and land-based titles use a Random Number Generator (RNG), which determines outcomes rather than letting players influence them.
Revenue and Holdings
Bally Technologies earns nearly $1 billion USD annually from land-based and online casino games. Its assets are reported at nearly $980 billion USD, and the company is listed on the New York Stock Exchange (NYSE). It is headquartered in Enterprise, Nevada, USA; through SG Gaming, its reach extends to at least five continents.
Bally Technologies Games
Bally’s catalogue features themed releases alongside games under its own name. Its slots use HTML5 and Flash and are described as playable on nearly any mobile device. Instant play is available, so no software download is needed. Some titles offer up to five reels and up to 40 paylines.
Some Bally slots feature U-spin technology. In supported games, players can touch the screen to spin a wheel, with the program responding to the force applied. The feature is designed to evoke the physical act of spinning a slot machine reel in a land-based casino.
Examples of original Bally slot titles include:
- Cupid & Psyche
- Aloha Island
- Chimney Stacks
- Quick Hit Black Gold
- Tiger Treasures
- Vegas Hits
- Wild huskeys
Branded titles in the catalogue include:
- Grease
- Michael Jackson, King of Pop
- Pawn Stars
- Betty Boop
- Blondie
- Popeye
- Titanic
- Wonder Woman Bullets and Bracelets
Bally also offers games beyond slots for players seeking other kinds of online gambling. The selection may be more limited, but includes these categories:
- Sports betting
- Bingo
- Roulette
- Poker
- Baccarat
Pros and Cons
Pros
- A well-known name with a strong reputation
- A broad range of games, including many branded slots
- Reportedly offered at more than 700 online and land-based casinos worldwide.
Cons
- Some slots are listed with an RTP of 94% or lower, below the return figure for many other games in the industry.
- The company’s land-based game catalogue remains larger than its online range
- It releases new titles less often than some other software providers
Conclusion
Bally has changed names and ownership over the years, while remaining a prominent gambling-industry provider. Its slot range may suit players looking for games reminiscent of land-based casinos or those who enjoy themed titles. Bally Technologies games are found at many reputable online gambling sites; this does not confirm Canadian availability or authorization.
