Soft2Bet: Interview with CEO Boris Chaikin
Soft2Bet supplies casino and betting solutions and saw considerable growth over the past 5 years. At the time, Soft2Bet said it had nearly 1000 employees across 3 countries: Cyprus, Malta and Bulgaria. What was central to Soft2Bet’s business, what fuelled its expansion, and what did the company have planned next? We discussed these and other questions with Boris Chaikin, Soft2Bet CEO.
Q1.: Hello. Soft2Bet is a relatively new company, yet it has grown significantly in “only” 5 years. Could you tell our readers what Soft2Bet does and why it has been so successful?
Soft2Bet develops software for casino and sports betting. Chaikin said the company launched as a B2C operator in 2016 before expanding into B2B solutions. He credited its progress to the industry experience of its management team, which helped the company understand and respond to client needs. Meeting those needs, he said, contributed to the business’s success. He also described the company’s mission as a guide for its growth: it gave employees a shared sense of direction and encouraged them to pursue ambitious goals. At Soft2Bet, he said, that purpose helped shape the company’s expansion.
Q2.: We read on your website that each project is tailored to clients’ requirements. Are there any trends in what customers are looking for?
Chaikin described iGaming as an industry driven by ongoing innovation, saying Soft2Bet kept pace with technological developments so clients could benefit. He noted demand for highly gamified casino and sportsbook brands, along with mobile-friendly products as smartphone use increased. The company’s approach, he said, was to design websites with mobile use in mind, as well as security and interactive features.
Q3.: In your opinion, what is Soft2Bet’s greatest strength?
Boris Chaikin credited SoftBet’s success to its employees, pointing to their extensive iGaming expertise and capacity to oversee several major projects simultaneously. He said these strengths helped the company build strategic ties with leading industry brands and establish itself among the sector’s pioneers. Their know-how also enabled SoftBet to offer innovative brands and features to customers and partners. Chaikin added that flexibility and adaptability helped the business respond to shifting iGaming needs and conditions while aiming to stay ahead of competitors.
Q4.: You work with some of the industry’s biggest brands. Could you name a few and tell us what comes next?
Chaikin said the company valued all its partners equally, with every collaboration helping it provide high-quality, accessible content to clients. He said it chose partners whose corporate goals and values complemented its own. Future collaborations, he added, were expected to expand the knowledge, expertise and resources available to the company, supporting stronger products and a wider audience.
Q5.: Are there particular markets you focus on?
Chaikin described Europe as a region offering significant opportunities alongside fierce competition, and said Soft2Bet monitored markets as they developed. At the time of the interview, he said the company held MGA, DGA and SGA licences and was working to obtain over five more European licences. A broader presence in the region, he said, would allow Soft2Bet to bring its content, services, gaming products and entertainment to more markets. He also identified LatAm as a region the company hoped to explore.
Q6.: As a company active across the casino sector, how do you see the future of online casinos right now?
Chaikin called technology a powerful driver of change in online casinos and said it would continue to reshape the industry. He said players visiting the company’s brands were looking for a very different experience. In response, the company incorporated gamification, including competitive features, an overarching theme or storyline and a leaderboard. He also noted the growing momentum behind virtual reality as iGaming expanded. He expected the significant growth of both areas to eventually bring virtual reality and iGaming together.
Q7.: How do you think cryptocurrencies will affect the iGaming industry?
Chaikin saw several potential uses for blockchain in iGaming. He said crypto casinos were drawing interest and described cryptocurrency as a promising option for transactions in the sector. In his view, increased media coverage of Bitcoin, other digital currencies and trading platforms pointed to further change. He expected acceptance to grow as the crypto market matured and volatility declined. He also mentioned NFTs and blockchain games as developments that could benefit providers and customers. Chaikin emphasised that the industry still needed to follow responsible gambling and AML rules to support a compliant environment.
Q8: With 2021 behind us and 2022 underway, how did 2021 go for Soft2Bet, and what are your expectations for 2022?
Chaikin described a major period of workplace upheaval and expected volatility to continue in 2022. He said Soft2Bet had assembled a record pipeline of projects, brands, partnerships, integrations and features to help the iGaming sector adapt to changing conditions. Despite uncertainty, Soft2Bet’s 2022 plans remained in what he called “growth mode”. The company intended to pursue more licences, partner with industry leaders, develop distinctive casinos and sportsbooks, and enhance the customer journey.
Evan Carrington brings more than 12 years of experience in the iGaming industry, with a focus on reviewing online casinos, assessing slot games and examining player safety. Their work covers casino licensing, RTP, volatility, bonus terms and withdrawal policies. Drawing on practical testing and independent research, Evan provides clear, evidence-based reviews to help players understand gambling platforms, their features and possible risks.
