OnlyPlay Instant Win Games - Interview with Artem Klymenko
When this interview was published, OnlyPlay was a relatively new entrant in the instant games sector. Its portfolio pairs polished visuals and considered sound with distinctive game features, designed to appeal to a broad range of players. We spoke with company CBDO Artem Klymenko about OnlyPlay’s business, upcoming work and products, among other topics.
Q1: Could you introduce yourself and explain what you do at OnlyPlay?
I’m Artem Klymenko, CBDO at Onlyplay. My team and I work across several areas, from developing new markets and strengthening aggregator relationships to creating games and other products built around different mechanics. We aim to develop distinctive offerings that appeal to existing players and reach wider audiences. Our background is in social gaming, and we bring some of those ideas into our games. Lucky Punch is one example of an unconventional approach to gambling games.
Q2: What is it like to work at OnlyPlay?
We move quickly while competing with much larger businesses. Joining Onlyplay takes confidence in your ability to deliver. We entered the market assertively in 2021 and intended to maintain that pace. The workplace also gives people room to contribute their own ideas and perspectives. Everyone has defined responsibilities, but suggestions from beyond those areas are welcome if they can improve the work.
Business development is my main responsibility, though I also take part in game development. I was product owner for Lucky Punch and F777 Fighter.
Q3: What kinds of games are in OnlyPlay’s portfolio?
Our focus is instant-win entertainment. That includes crash games, probabilistic lottery and slottery games, as well as conventional slots. We also develop slot variations incorporating features created by our own team.
We design games with different audience interests in mind. Crypto players may prefer a clean, restrained look; men may be drawn to combat, tanks and military settings. Other casino audiences enjoy familiar motifs such as Egypt, Jokers, fruit, clovers, cats and books. Our catalogue features these themes.
Our development team brings experience in social gambling. That informs features such as skill-based play, saved progress, level and total-multiplier growth, metagames and boosters. We combine these with established casino mechanics, including bonus rounds, bonus buys, jackpots and re-spins.
Q4: What sets your games apart?
We accept cryptocurrency and fiat currencies. We partnered with a crypto stock exchange to launch the first version of Lucky Clover there. The game recorded close to 2 million bets in its first two days after release.
We can create branded games and tailored products. Alongside those services, our portfolio includes a range of distinctive mechanics and gamification features.
Juicy Crush is one example: a fruit-themed cascading slot with skill-based features. Progress affects the extra bonuses players can receive, and a purpose-built booster clears all the symbols.
Lucky Punch brings several activities together: a boxing match, a 1-line slot game and an ongoing competition. A live tournament table displays everyone’s progress, and players can interact within the game.
Q5: Is there a game you particularly like, and what makes it your favourite?
F777 Fighter, our crash game, is one of my favourites.
I worked on its development, so I know the game’s details well.
Klymenko outlined a crash game intended to add a story and extra features to the familiar format. It begins aboard a naval aircraft carrier, where shooters launch the aircraft and dance. After reaching an air-fuel station, the aircraft triggers a bonus that can raise the multiplier to 60%. An enemy aircraft represents an accumulating jackpot. Rockets hitting and destroying the target indicate a win, and the jackpot is divided among players still aboard at that point.
The shared players’ table lets participants see one another and interact with built-in emoji. Each person can choose their own strategy.
Q6: What are OnlyPlay’s strongest qualities?
We welcome cryptocurrency and can adapt games or develop custom solutions. Our titles combine social gaming and gamification features with detailed graphics and animation. We also design them to maintain high visual quality in areas with weaker internet connections.
At the time of this interview, we were continuing to work in wartime conditions, with half the team in Kyiv and unable to relocate elsewhere. Our people are certainly among the company’s greatest assets.
Q7: Where are you most active, and what drives that focus?
We are focused on the global market, are working towards a UKGC licence, and at the time operated in Curacao markets. Player preferences differ by GEO, and our catalogue covers 4 instant-win subsegments. Onlyplay was receiving requests for games in regulated European markets and planned to pursue them after the UK and MGA markets. Asia was also a priority, with discussions underway with several major platforms. Research into player interests was intended to guide products for these markets.
Q8: What are you planning to work on next?
We’re looking forward to adding more games, features and OnlyPlay products, of course! :)
Q9: Is there anything else you’d like to share?
Our core team was based in Kyiv. Like many businesses, we supported Ukrainians by directing part of our income to humanitarian and medical assistance for civilians affected by Russian aggression and military crimes. We’re grateful to every person and organisation that supported our country directly or through partnership during this terrible period.
Evan Carrington brings more than 12 years of experience in the iGaming industry, with a focus on reviewing online casinos, assessing slot games and examining player safety. Their work covers casino licensing, RTP, volatility, bonus terms and withdrawal policies. Drawing on practical testing and independent research, Evan provides clear, evidence-based reviews to help players understand gambling platforms, their features and possible risks.
