NetEnt Announces Gordon Ramsay Hell’s Kitchen 2020 Slot Release
NetEnt fans and followers of British chef Gordon Ramsay have something to watch for: Hell’s Kitchen is set to inspire a new slot. Ramsay is known for his blunt language and fiery kitchen moments.
NetEnt secured the rights to feature Gordon Ramsay in its casino games through Global Merchandising Services, the chef’s licensing agent. The game is expected to join casino lobbies carrying the full range of NetEnt releases, including Gordon Ramsay and NetEnt slot games. The developer will have to bring together artwork, animation, features and gameplay to match the chef’s exacting reputation; the announcement leaves the finished game’s quality to be seen.
NetEnt’s press release about the licensing deal says the game’s audio will draw on several catchphrases Ramsay has used throughout his career as a television chef. It also points to a likely mix of symbols featuring ingredients, kitchen tools and Ramsay himself.
NetEnt has not yet revealed the bonus rounds, features or free spins. The original announcement anticipated kitchen challenges in which Ramsay pushes players to meet his standards, as well as the possibility of large wins.
Over the past two decades, Gordon Ramsay became known for his skill at creating dishes suited to the occasion and for coaching aspiring chefs under pressure. His outspoken style also helped make him a compelling television personality.
Ramsay made his UK television debut in 1998 with Boiling Point. The mini-series performed well and boosted national television ratings, helping open the way to the USA, one of the world’s largest and most demanding markets. His profile then grew internationally, particularly after the launch of the globally televised Hell’s Kitchen.
Ramsay’s television work reaches audiences in the USA, Europe and Asia, and his restaurant group spans 3 continents. Together, these ventures contributed to his 16 Michelin stars. His brand has since entered the online slots market, where players worldwide can access Hell’s Kitchen-themed play on desktop and mobile devices.
NetEnt has also developed slots based on film and television properties, including Narcos online slot and Vikings, both inspired by popular Netflix series. Its other film-based releases include Planet of the Apes, made with 20th Century Fox, and a slot based on the 1995 film Jumanji. Both films were produced by William Teitler.
In November 2019, NetEnt released another divisive celebrity title: the Ozzy Ozbourne video slot game, a 20-pay line game for mobile and desktop, launched in November 2019. Ramsay was to become the second celebrity in what the article called a growing lineup of branded slots, prompting speculation about who would be next.
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