BlueOcean Gaming - Interview with Nina Jelen
Nina Jelen, Marketing Manager at BlueOcean Gaming, discussed the company’s work and the broader gaming industry. Topics included where the industry was headed, how it was changing, and BlueOcean Gaming’s products and priorities.
Q1.: Can you introduce BlueOcean Gaming, explain its work and tell us how and why it was founded?
BlueOcean Gaming provides software for online casinos. Its range of gaming solutions is designed to help operators launch a new online casino or expand an existing business.
Founded in 2009, the company initially built solutions for land-based casino operators. As online gaming began to take off, BlueOcean Gaming saw an opportunity to shift its core focus to developing online casino software.
Q2.: Online casinos have gone through many stages since 2007. How has BlueOcean Gaming adapted to these changes?
Jelen described the business as a continuous operation, something the company understood from the beginning. Keeping its software competitive, useful and up to date has required sustained effort, regular creative thinking and ongoing development. She said these demands also inform the company’s work to bring new ideas to market.
Q3.: BlueOcean Gaming offers GameHub, a White Label Casino Solution, other casino solutions and APIs. Which product is most successful? Do clients in different markets tend to prefer particular options, such as APIs or white-label solutions?
Jelen named GameHub and the White Label Casino solution as the company’s two main products, both of which attracted strong interest. GameHub was requested more often, largely because it suits operators already running an online casino and can be a simpler place to start. A White Label project requires more time from both the client and BlueOcean Gaming.
She said the company had not observed a clear pattern of particular solutions being limited to specific markets.
Q4.: Which BlueOcean Gaming product do you think works best?
Jelen highlighted GameHub, the company’s game aggregation product, for its straightforward integration and extensive features. She said new clients can get set up quickly because it is simple to connect and BlueOcean Gaming’s development team offers ongoing support.
Once an operator completes the API integration, the plug-and-play setup allows it to add any game provider in the company’s library directly.
Q5.: What does BlueOcean Gaming offer that distinguishes it from competitors?
Jelen pointed to GameHub features such as a single free-round integration covering many game providers, an automatically maintained catalogue with game details and icons, a jackpot feed across providers, and a game-history API. She said White Label Casino clients can also use these GameHub features, making that solution more convenient.
She also credited the team with helping deliver integrations and products quickly. BlueOcean Gaming strives to meet operators’ requirements and provides 24/7 support across its products.
Q6.: Are there specific markets BlueOcean Gaming targets?
Jelen said the company operates under a Curacao Gaming license, so its target territories depend on where that licence is accepted and online gaming is permitted. Game-provider restrictions can further limit the markets available. She said the company monitors market developments and looks for promising emerging territories, although rapid change makes it hard to decide where to focus.
Q7.: The pandemic, blockchain and virtual reality casinos have all affected iGaming in recent years. How do you see online casinos evolving?
Jelen said iGaming experienced a different trajectory from many industries during the Covid pandemic. BlueOcean Gaming had to adjust its work arrangements, taking time to adapt to remote work and the absence of in-person meetings. From a business standpoint, however, the team was busy from the start of the pandemic. With restrictions and lockdowns in place, online gaming was the only form of casino gaming available, she said. Jelen expected online gaming to keep growing after the pandemic, as businesses and players sought to maintain a backup option.
Q8.: What does BlueOcean Gaming consider its greatest achievement?
Jelen cited steady growth and lasting operator relationships, crediting the company’s work. She said the team supports clients through its products and ongoing assistance, helping build strong working partnerships. In her account, the company retained its operators and continued to grow profits.
She also highlighted BlueOcean Gaming’s relationships with its partners, particularly the online casino game providers it works with. At the time of the interview, the company partnered with more than 90 software providers. Jelen said these partnerships took time to review and discuss, with the aim of achieving positive outcomes for both sides.
Jelen connected the company’s growth with an expanding team and said BlueOcean Gaming looked forward to developing new products and features.
Q9.: What plans did BlueOcean Gaming have for 2022?
As Covid-19 conditions improved for in-person events, Jelen said the company planned to attend major gaming exhibitions across Europe. It hoped to showcase its products, meet clients and partners in person again, and explore new business opportunities.
The company also planned to develop new features to make its gaming solutions more convenient.
Q10.: Is there anything else you would like to add?
Jelen said the earlier responses covered the main points about BlueOcean Gaming’s business. She took the opportunity to thank the company’s clients and partners for their confidence in its products, and to thank the interviewers for helping readers learn more about its work.
Evan Carrington brings more than 12 years of experience in the iGaming industry, with a focus on reviewing online casinos, assessing slot games and examining player safety. Their work covers casino licensing, RTP, volatility, bonus terms and withdrawal policies. Drawing on practical testing and independent research, Evan provides clear, evidence-based reviews to help players understand gambling platforms, their features and possible risks.
